In the digital landscape: Can social media marketing activities boost brand loyalty in the Jordanian hospitality sector?

Type of the article: Research Article Abstract Customer loyalty is a pressing priority and strategic imperative in the Jordanian hotel sector. With the rapid technological transformation in consumer behavior, social media marketing activities have emerged as a tool for engaging with hotel guests an...

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Bibliografski detalji

Glavni autori:	Muneer Alrwashdeh, Nesrin Almatarneh, Lu’ay Al-Mu’ani, Ayman Hindieh
Format:	Artigo
Jezik:	Inglês
Izdano:	LLC "CPC "Business Perspectives" 2025-07-01
Serija:	Innovative Marketing
Teme:	brand love brand loyalty brand trust hotel sector Jordan
Online pristup:	https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22616/IM_2025_03_Alrwashdeh.pdf
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