The Effect of Loyalty to, Confidence in and Emotional Commitment to Brand Regarding Brand Advocacy in Shiraz Namazi Hospital
Abstrcat Background: Brand can impart a unique meaning of the organization to consumers and create many comparative advantages. This relationship is created through trust, connection, loyalty and emotional commitment to the brand and their impact on advocacy and the development of emotional relation...
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| Materialtyp: | Artigo |
| Språk: | Persa |
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Shahid Sadoughi University of Medical Sciences
2022-06-01
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| Serie: | Rāhburdhā-yi Mudīriyyat dar Niẓām-i Salāmat |
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| Länkar: | http://mshsj.ssu.ac.ir/article-1-457-en.html |
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