The Influence of Digital Marketing Strategy, Product Quality, and Price on Purchase Decisions for Imported Second-Hand Clothing

The growing popularity of imported second-hand clothing (thrifting) has been driven by digitalization, shifting consumer lifestyles, and increasing awareness of affordable and sustainable fashion, leading to changes in consumer purchasing behavior. This study aims to examine the influence of digita...

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Bibliografski detalji

Glavni autori:	Muhammad Rafli Firdaus, May Dadu, Jefry Romdonny
Format:	Artigo
Jezik:	Inglês
Izdano:	Bandung: Prodi Manajemen FE Universitas Langlangbuana 2026-04-01
Serija:	Almana: Jurnal Manajemen dan Bisnis
Teme:	Digital Marketing Strategy Price Product Quality Purchase Decision Second-Hand Clothing
Online pristup:	https://journalfeb.unla.ac.id/index.php/almana/article/view/3022
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