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The Influence of Digital Marketing Strategy, Product Quality, and Price on Purchase Decisions for Imported Second-Hand Clothing

The growing popularity of imported second-hand clothing (thrifting) has been driven by digitalization, shifting consumer lifestyles, and increasing awareness of affordable and sustainable fashion, leading to changes in consumer purchasing behavior. This study aims to examine the influence of digita...

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Principais autores: Muhammad Rafli Firdaus, May Dadu, Jefry Romdonny
Formato: Artigo
Idioma:Inglês
Publicado em: Bandung: Prodi Manajemen FE Universitas Langlangbuana 2026-04-01
coleção:Almana: Jurnal Manajemen dan Bisnis
Assuntos:
Digital Marketing Strategy
Price
Product Quality
Purchase Decision
Second-Hand Clothing
Acesso em linha:https://journalfeb.unla.ac.id/index.php/almana/article/view/3022
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