TRENDS IN COFFEE CONSUMERS’ PREFERENCES
This paper aims to investigate trends in coffee consumers’ preferences in Romania, based on a marketing research survey conducted on a sample of 224 respondents. The main objective is to highlight consumption habits and the key factors influencing purchasing decisions, in a context where the cof...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Academica Brâncuşi
2025-10-01
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| Col·lecció: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Matèries: | |
| Accés en línia: | https://www.utgjiu.ro/revista/ec/pdf/2025-05,%20Volumul%20II/23_ion.pdf |
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