Consumer preferences for coffee brands available on the Polish market
The article addresses the issue of consumer preferences for brands of coffee in Poland (for ground coffee, instant coffee, coffee beans and instant cappuccino). The main source of the study is the results of primary research conducted using a structured interview (CAPI – Computer Assisted Personal...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Wydawnictwo Naukowe Akademii WSB w Dąbrowie Górniczej
2018-06-01
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| Serie: | Forum Scientiae Oeconomia |
| Soggetti: | |
| Accesso online: | https://ojs.wsb.edu.pl/index.php/fso/article/view/152 |
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