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Consumer preferences for coffee brands available on the Polish market

The article addresses the issue of consumer preferences for brands of coffee in Poland (for ground coffee, instant coffee, coffee beans and instant cappuccino). The main source of the study is the results of primary research conducted using a structured interview (CAPI – Computer Assisted Personal...

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Bibliografiske detaljer
Principais autores: Łukasz Wróblewski, Sylwia Mokrysz
Format: Artigo
Sprog:Inglês
Udgivet: Wydawnictwo Naukowe Akademii WSB w Dąbrowie Górniczej 2018-06-01
Serier:Forum Scientiae Oeconomia
Fag:
Online adgang:https://ojs.wsb.edu.pl/index.php/fso/article/view/152
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