VALOR PERCEBIDO E SEU IMPACTO NA LEALDADE: PROPOSIÇÃO E TESTE DE MODELO QUANTO AO RELACIONAMENTO ENTRE AS INSTITUIÇÕES DE ENSINO SUPERIOR E SEUS ALUNOS

This article aims to contribute with Perceived Value studies, in the context of relationship marketing, focusing the research in the relationship among higher education institutions and their students. The objective was to develop and test a theoretical model which integrates components used by high...

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Bibliografiset tiedot

Päätekijä:	Valesca Persch Reichelt
Aineistotyyppi:	Artigo
Kieli:	Espanhol
Julkaistu:	Universidade Federal de Santa Catarina 2012-01-01
Sarja:	Revista Gestão Universitária na América Latina
Aiheet:	perceived value loyalty educational services relationship marketing
Linkit:	http://www.redalyc.org/articulo.oa?id=319327516008
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