The Effect of the Riize Brand Ambassador and Brand Image on Purchase Decision of Richeese Nabati Products on Gen Z in Surabaya
This study aims to assess the effect of the RIIZE brand ambassador and brand image on the purchase decision of Richeese Nabati products among Gen Z in Surabaya City. The employed research methodology is quantitative. The sample method utilized was non-probability sampling with purposive sampling. T...
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| Principais autores: | , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-09-01
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| Serier: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Fag: | |
| Online adgang: | https://e-journal.uac.ac.id/index.php/iijse/article/view/7405 |
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