Creating a New South Korean Style Beyond Hybridity: An Analysis of Why South Korean Dramas Appeal to Americans
Extending cultural hybridity theory, this study examines how and why Americans are drawn to K-dramas. An analysis of 4,980 comments by Americans on two popular K-drama sites in the United States reveals that K-dramas’ global appeal lies in their skillful blend of various subgenres and elements, effe...
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| Hlavní autoři: | , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
USC Annenberg Press
2024-11-01
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| Edice: | International Journal of Communication |
| Témata: | |
| On-line přístup: | https://ijoc.org/index.php/ijoc/article/view/21993 |
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