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Pork production on YouTube: frame and sentiment analysis

IntroductionSocial media platforms increasingly influence public perceptions of agriculture by shaping narratives around food production. This study explores the portrayal of pork production on YouTube and the corresponding audience reactions, highlighting its role in shaping public discourse.Method...

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Autori principali: Anu Karki, Shuyang Qu, Fally Masambuka-Kanchewa, Michael Retallick, Alexa J. Lamm, Kevan Lamm, Catherine E. Sanders, Allison Byrd, Nicholas Gabler
Natura: Artigo
Lingua:Inglês
Pubblicazione: Frontiers Media S.A. 2025-07-01
Serie:Frontiers in Communication
Soggetti:
pork production
YouTube
framing theory
media frame
audience frame
visual framing
Accesso online:https://www.frontiersin.org/articles/10.3389/fcomm.2025.1557633/full
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