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The effect of knowledge, attitude, and social marketing mix on physicians’ prescribing behavior of herbal medicines

Objentive (s): Physicians are in the frontline of the distribution channel in the pharmaceutical value chain. The prescribing behavior of doctors influences the use of herbal medicines. This study investigated the effect of knowledge, attitude, and social marketing mix on doctors' prescribing behavi...

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Bibliografiske detaljer
Principais autores: Mahdi Amraei, Effat Jahanbani Veshareh, Kambiz Ahmadi Angali, Amin Torabipour
Format: Artigo
Sprog:Persa
Udgivet: Iranian Institute for Health Sciences Research 2024-08-01
Serier:Payesh
Fag:
Online adgang:http://payeshjournal.ir/article-1-2287-en.pdf
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