The effect of knowledge, attitude, and social marketing mix on physicians’ prescribing behavior of herbal medicines
Objentive (s): Physicians are in the frontline of the distribution channel in the pharmaceutical value chain. The prescribing behavior of doctors influences the use of herbal medicines. This study investigated the effect of knowledge, attitude, and social marketing mix on doctors' prescribing behavi...
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| Автори: | , , , |
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| Формат: | Artigo |
| Мова: | Persa |
| Опубліковано: |
Iranian Institute for Health Sciences Research
2024-08-01
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| Серія: | Payesh |
| Предмети: | |
| Онлайн доступ: | http://payeshjournal.ir/article-1-2287-en.pdf |
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