Competitive intelligence: a case study on Qoros automotive manufacturing
In this paper, Qoros automotive manufacturing company, which is aiming at expanding their market in Europe, will be analyzed. In this case, the challenges that the aforementioned company has faced will be explained and some recommendations regarding marketing, strategy, production methods and other...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Halmstad University
2016-09-01
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| Serie: | Journal of Intelligence Studies in Business |
| Soggetti: | |
| Accesso online: | https://journal.lu.lv/JISIB/article/view/2216 |
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