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Competitive intelligence: a case study on Qoros automotive manufacturing

In this paper, Qoros automotive manufacturing company, which is aiming at expanding their market in Europe, will be analyzed. In this case, the challenges that the aforementioned company has faced will be explained and some recommendations regarding marketing, strategy, production methods and other...

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Hlavní autoři: Hamed Ahmadinia, Muhaimin Karim
Médium: Artigo
Jazyk:Inglês
Vydáno: Halmstad University 2016-09-01
Edice:Journal of Intelligence Studies in Business
Témata:
On-line přístup:https://journal.lu.lv/JISIB/article/view/2216
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