Market and marketing within the concept of functioning and development of cultural heritage sites
Objective: The article presents the conditions, factors, and stages of development of the market orientation of cultural heritage objects. The author introduced a terminological distinction – the cultural potential of the object and its market potential. The market potential is understood as the abi...
Furkejuvvon:
| Váldodahkki: | |
|---|---|
| Materiálatiipa: | Artigo |
| Giella: | Inglês |
| Almmustuhtton: |
Krakow University of Economics
2019-12-01
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| Ráidu: | International Entrepreneurship Review |
| Fáttát: | |
| Liŋkkat: | https://iertest.uek.krakow.pl/index.php/pm/article/view/1924 |
| Fáddágilkorat: |
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