Market and marketing within the concept of functioning and development of cultural heritage sites
Objective: The article presents the conditions, factors, and stages of development of the market orientation of cultural heritage objects. The author introduced a terminological distinction – the cultural potential of the object and its market potential. The market potential is understood as the abi...
保存先:
| 第一著者: | |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Krakow University of Economics
2019-12-01
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| シリーズ: | International Entrepreneurship Review |
| 主題: | |
| オンライン･アクセス: | https://iertest.uek.krakow.pl/index.php/pm/article/view/1924 |
| タグ: |
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