Building brand emotional connections with eco-efficient packaging: Exploring the role of utilitarian, symbolic, and hedonic benefits
Growing environmental concerns have triggered the appearance of a growing number of eco-efficient goods. However, although there are several studies on consumer attitudes towards packaging design elements, research evaluating the effect of sustainable packaging on consumer decisions is relatively sc...
Na minha lista:
| Principais autores: | , , |
|---|---|
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Springer Nature
2025-09-01
|
| Serier: | Management şi Marketing |
| Fag: | |
| Online adgang: | https://doi.org/10.2478/mmcks-2025-0014 |
| Tags: |
Ingen Tags, Vær først til at tagge denne postø!
|