Beyond Engagement: Rethinking Media Effects in an Era of Infinite Feeds
Infinite feeds have conditioned us to think of engagement metrics — such as clicks, views, and watch time — as a shorthand for media efficacy. But participation is a behavioral proxy, not a societal endpoint. This editorial review reframes a media effects research agenda in terms more suitable for...
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| Главный автор: | |
|---|---|
| Формат: | Artigo |
| Язык: | Inglês |
| Опубликовано: |
Universitas Andalas
2025-01-01
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| Серии: | Journal of Digital Sociohumanities |
| Предметы: | |
| Online-ссылка: | https://jds.unand.ac.id:443/index.php/jds/article/view/37 |
| Метки: |
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