Beyond Engagement: Rethinking Media Effects in an Era of Infinite Feeds
Infinite feeds have conditioned us to think of engagement metrics — such as clicks, views, and watch time — as a shorthand for media efficacy. But participation is a behavioral proxy, not a societal endpoint. This editorial review reframes a media effects research agenda in terms more suitable for...
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| 主要作者: | |
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| 格式: | Artigo |
| 語言: | Inglês |
| 出版: |
Universitas Andalas
2025-01-01
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| 叢編: | Journal of Digital Sociohumanities |
| 主題: | |
| 在線閱讀: | https://jds.unand.ac.id:443/index.php/jds/article/view/37 |
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