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Relationship Between Strategic Orientation, Service Innovation and Its Impact on Market Performance

The purpose of this research is to analyze the relationship between a company's strategic direction and the effectiveness of its service innovation and market presence. Owners and administrators were given a preliminary survey questionnaire to fill out. While correlation looks at the link between f...

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Hlavní autoři: Maria, Syed Moin-ud-Din Shah
Médium: Artigo
Jazyk:Inglês
Vydáno: International Research Alliance for Sustainable Development - iRASD 2022-12-01
Edice:iRASD Journal of Management
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On-line přístup:https://www.journals.internationalrasd.org/index.php/jom/article/view/1134
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