The role of green marketing practices towards product success as mediated by green corporate image and green innovation
This study aims to investigate how green marketing practices influence product success through the mediating effects of green corporate image and green innovation. This study utilizes survey data collected from employees in large and medium-sized manufacturing companies in Saudi Arabia, focusing on...
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
LLC "CPC "Business Perspectives"
2025-04-01
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| Colecção: | Innovative Marketing |
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| Acesso em linha: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22004/IM_2025_02_Alnasser.pdf |
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