Challenging human creativity: an exercise of co-creation with generative artificial intelligence
This paper explores the collaborative potential between humans and generative artificial intelligence in creative contexts through a co-creation framework. The study uses ChatGPT to develop narrative elements such as slogans, taglines, and claims for university marketing programs, comparing human-g...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Vilnius Gediminas Technical University
2025-10-01
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| Serie: | Creativity Studies |
| Soggetti: | |
| Accesso online: | https://btp.vilniustech.lt/index.php/CS/article/view/21139 |
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