Challenging human creativity: an exercise of co-creation with generative artificial intelligence

This paper explores the collaborative potential between humans and generative artificial intelligence in creative contexts through a co-creation framework. The study uses ChatGPT to develop narrative elements such as slogans, taglines, and claims for university marketing programs, comparing human-g...

Täydet tiedot

Bibliografiset tiedot

Päätekijät:	Bernardo Flores Heymann, Mindaugas Briedis
Aineistotyyppi:	Artigo
Kieli:	Inglês
Julkaistu:	Vilnius Gediminas Technical University 2025-10-01
Sarja:	Creativity Studies
Aiheet:	brand equity co-creation creativity generative artificial intelligence human–machine collaboration
Linkit:	https://btp.vilniustech.lt/index.php/CS/article/view/21139
Tagit:	Lisää tagi Ei tageja, Lisää ensimmäinen tagi!