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(Consistent) PLS-SEM vs. CB-SEM in Mobile Shopping

This paper seeks to examine and compare the regular and consistent PLS-SEM and CB-SEM by employing the augmented TAM, which stands as a proportionately complicated model. The present paper presents the pros and cons of each method and guides researchers and academics concerning which particular meth...

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Autors principals: Oğuz Yıldız, Alpaslan Kelleci
Format: Artigo
Idioma:Inglês
Publicat: Istanbul Gelisim University Press 2023-10-01
Col·lecció:İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi
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Accés en línia:https://dergipark.org.tr/tr/download/article-file/2044028
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