(Consistent) PLS-SEM vs. CB-SEM in Mobile Shopping
This paper seeks to examine and compare the regular and consistent PLS-SEM and CB-SEM by employing the augmented TAM, which stands as a proportionately complicated model. The present paper presents the pros and cons of each method and guides researchers and academics concerning which particular meth...
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| Hlavní autoři: | , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Istanbul Gelisim University Press
2023-10-01
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| Edice: | İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi |
| Témata: | |
| On-line přístup: | https://dergipark.org.tr/tr/download/article-file/2044028 |
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