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The optimizing the use of Tiktok to increase sales of Medan Pancing Culinary MSMEs

This study examines the utilization of TikTok as a digital marketing platform to enhance sales performance and brand awareness among culinary Micro, Small, and Medium Enterprises (MSMEs) in the Medan Pancing area. Employing a descriptive qualitative approach, data were collected through semi-struct...

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Sparad:
Huvudupphov: Mica Siar Meiriza, Raja Satrio Pandiangan, Sastra Sefina Sitanggang, Yohana Br Sinaga, Grace Anna Maria Sitanggang, Nazwa Arifa, Sabrina Theresia Sukma, Irvan Aldi Josua Marpaung, Robin Cornelius Siahaan, Robema Natalia Nainggolan, Karisa Kusumadewi Saputri, Marsha Astrid Exelsia Hutasoit, Nabila Hidayanti, Nielsen Samuel Panahatan Siagian, Al Ikhwan, Ramadhan Pulungan
Materialtyp: Artigo
Språk:Inglês
Utgiven: Universitas Nusa Cendana 2026-07-01
Serie:Journal of Management Small and Medium Enterprises (SME's)
Ämnen:
TikTok Marketing
Culinary MSMEs
Digital Promotion
Sales Growth
Länkar:https://ejurnal.undana.ac.id/index.php/JEM/article/view/26110
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