The Effects of Emotion, Spokesperson Type, and Benefit Appeals on Persuasion in Health Advertisements: Evidence from Macao

Enhancing public awareness for epidemic prevention is crucial for safeguarding public health. This experimental study investigated the effectiveness of a combined approach involving three persuasive elements in public health advertising. Specifically, the study examined the interplay between emotion...

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Номзүйн дэлгэрэнгүй

Үндсэн зохиолчид:	Ling Jiang, Huihui Liu, Nan Jiang
Формат:	Artigo
Хэл сонгох:	Inglês
Хэвлэсэн:	MDPI AG 2023-11-01
Цуврал:	Behavioral Sciences
Нөхцлүүд:	pandemics health communications persuasiveness spokesperson emotional appeal benefit appeal
Онлайн хандалт:	https://www.mdpi.com/2076-328X/13/11/917
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!