A Thematic Analysis of Advertisement in the Telecommunication Industry
The main objective of this research was to determine the types of appeals used in telecommunication advertisement, explain how the themes and appeals used in the advertisement were presented, and see how it could attract subscribers despite the challenges in the industry. Qualitative content analysi...
में बचाया:
| मुख्य लेखकों: | , , , |
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| स्वरूप: | Artigo |
| भाषा: | Inglês |
| प्रकाशित: |
Bina Nusantara University
2017-11-01
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| श्रृंखला: | Binus Business Review |
| विषय: | |
| ऑनलाइन पहुंच: | https://journal.binus.ac.id/index.php/BBR/article/view/3713 |
| टैग: |
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
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