Clearcut Persuasion? Audience Cognition of Mediated Environmental Advertising through the Lens of the Elaboration Likelihood Model

Through the theoretical lens of Petty and Cacioppo’s Elaboration Likelihood Model (ELM) and using the case of Oregon Wild and its campaign against clear-cut logging on public lands, this study explores the impact of media coverage of contentious activist advertising on audiences. A survey with exper...

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Detalhes bibliográficos

Autor principal:	Derek Moscato
Formato:	Artigo
Idioma:	Inglês
Publicado em:	University of Florida, College of Journalism and Communications 2018-06-01
Colecção:	Journal of Public Interest Communications
Assuntos:	environmentalism activism advocacy advertising controversy editorial elaboration likelihood model audiences
Acesso em linha:	http://journals.fcla.edu/jpic/article/view/104702
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