Clearcut Persuasion? Audience Cognition of Mediated Environmental Advertising through the Lens of the Elaboration Likelihood Model
Through the theoretical lens of Petty and Cacioppo’s Elaboration Likelihood Model (ELM) and using the case of Oregon Wild and its campaign against clear-cut logging on public lands, this study explores the impact of media coverage of contentious activist advertising on audiences. A survey with exper...
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| Автор: | |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
University of Florida, College of Journalism and Communications
2018-06-01
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| Серія: | Journal of Public Interest Communications |
| Предмети: | |
| Онлайн доступ: | http://journals.fcla.edu/jpic/article/view/104702 |
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