The Impact of Buyer-Seller Relationships on Organizational Purchasing
The use of the perceived risk model as an explanation for purchasing behavior is a well accepted practice in both consumer and organizational contexts. The present study went a step further by introducing the concept of the buyer-seller relationship into the perceived risk/risk reduction behavior co...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Marketing Management Association
1994-01-01
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| Colecção: | Marketing Management Journal |
| Acesso em linha: | https://doi.org/10.63963/001c.150650 |
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