The influence of optimism and innovativeness on customers' perceptions of technological readiness in five-star hotels
This study aims to investigate the impact of innovation and customer optimism on the ease of using self-service technologies. A total of 940 respondents from 46 hotels answered a survey questionnaire. A stratified random sampling technique was used to select participating hotels from five tourist re...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Pharos University in Alexandria (PUA), Faculty of Tourism and Hotels Management
2024-02-01
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| Series: | Pharos International Journal of Tourism and Hospitality |
| Assuntos: | |
| Acceso en liña: | https://pijth.journals.ekb.eg/article_341610_df42810ac1f35d346f898d3fded40c73.pdf |
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