The Role of Brand Spillover on Firm’s Sourcing and Contract Decisions
When a technology provider (entrant) enters an emerging end market, he may outsource critical components from a competing conventional manufacturer (incumbent) or insource critical components. Under the outsourcing strategy, brand reputation spills over from the incumbent to the entrant—a phenomenon...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
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MDPI AG
2025-10-01
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| Colecção: | Games |
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| Acesso em linha: | https://www.mdpi.com/2073-4336/16/5/55 |
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