The Role of Brand Spillover on Firm’s Sourcing and Contract Decisions
When a technology provider (entrant) enters an emerging end market, he may outsource critical components from a competing conventional manufacturer (incumbent) or insource critical components. Under the outsourcing strategy, brand reputation spills over from the incumbent to the entrant—a phenomenon...
I tiakina i:
| Ngā kaituhi matua: | , |
|---|---|
| Hōputu: | Artigo |
| Reo: | Inglês |
| I whakaputaina: |
MDPI AG
2025-10-01
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| Rangatū: | Games |
| Ngā marau: | |
| Urunga tuihono: | https://www.mdpi.com/2073-4336/16/5/55 |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
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