The Impact of Digital Marketing Channels on Consumer Buying Decision
Recent reports show how Malaysians are increasingly turning to digital channels for purchasing and making decisions. However, some issues that arise in different digital marketing channels, including email marketing, search engine marketing, and social media marketing, can lead to negative consequen...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
UiTM Press
2023-06-01
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| Serie: | Journal of International Business, Economics and Entrepreneurship |
| Soggetti: | |
| Accesso online: | https://myjms.mohe.gov.my/index.php/JIBE/article/view/23145/12692 |
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