Consumer Perceived Brand Innovativeness and Authenticity of Chinese Time-Honored Brand Restaurants: The Moderated Mediation Effect of Personal Traits

Huimei Bu,1 Rui Huang,1 Shiyu Liang,2 Xia Liao3 1School of Business, Macau University of Science and Technology, Macau, People’s Republic of China; 2School of Economics and Management, Guangzhou Vocational University of Science and Technology, Guangzhou, People’s Republic of China; 3Business School,...

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Autors principals:	Bu H, Huang R, Liang S, Liao X
Format:	Artigo
Idioma:	Inglês
Publicat:	Dove Medical Press 2023-07-01
Col·lecció:	Psychology Research and Behavior Management
Matèries:	chinese time-honored brand restaurants consumer perceived brand innovativeness consumer perceived brand authenticity personal innovativeness nostalgia proneness categorization theory
Accés en línia:	https://www.dovepress.com/consumer-perceived-brand-innovativeness-and-authenticity-of-chinese-ti-peer-reviewed-fulltext-article-PRBM
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