Relationships among para-social interaction, perceived benefits, community commitment, and customer citizenship behavior: Evidence from a social live-streaming platform

Encouraging online consumers to participate in the value enhancement process of products and stimulating users to engage in spontaneous and voluntary behaviors, the so-called Customer Citizenship Behaviors (CCBs), can significantly contribute to enhancing the competitiveness of online communities. N...

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Príomhchruthaitheoirí:	Chong Jiang, Ling He, Shunwu Xu
Formáid:	Artigo
Teanga:	Inglês
Foilsithe / Cruthaithe:	Elsevier 2024-10-01
Sraith:	Acta Psychologica
Ábhair:	Social live-streaming Value co-creation Social exchange theory Para-social interaction Customer citizenship behavior
Rochtain ar líne:	http://www.sciencedirect.com/science/article/pii/S0001691824004128
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