New perspectives on the role of customer satisfaction and commitment in promoting customer citizenship behaviours

Background: It is widely accepted that the relationship quality dimensions of customer satisfaction and commitment may impact on customer citizenship behaviour. The positive effect of customer satisfaction on customer commitment is also undisputed within the relationship marketing literature.   Ai...

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Principais autores:	Estelle van Tonder, Leon T. de Beer
Format:	Artigo
Jezik:	Inglês
Izdano:	AOSIS 2018-03-01
Serija:	South African Journal of Economic and Management Sciences
Teme:	advocacy customer citizenship behaviour customer commitment customer satisfaction helping
Online dostop:	https://sajems.org/index.php/sajems/article/view/1894
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