Measurement-induced focusing and the magnitude of loss aversion: The difference between comparing gains to losses and losses to gains
Research has identified loss aversion as a strong and robust phenomenon, but has also revealed some moderators affecting the magnitude of its effect on decision making. In the current article, we draw attention to the fact that even the measurement of loss aversion itself may affect its magnitude by...
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| Principais autores: | , , , |
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| 格式: | Artigo |
| 語言: | Inglês |
| 出版: |
Cambridge University Press
2012-07-01
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| 叢編: | Judgment and Decision Making |
| 主題: | |
| 在線閱讀: | http://journal.sjdm.org/11/11303a/jdm11303a.pdf |
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