The impact of risk preference on farmers’ e-commerce operations: evidence from rural China

IntroductionFarmers’ own risk attitudes are important for e-commerce operations and digital transformation of rural economy.MethodsBased on the 3,670 farmers data of China Rural Revitalization Survey, using binary logit model and mediation effect model, this paper discusses the impact of risk prefer...

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Bibliografiske detaljer

Principais autores:	Hailan Qiu, Xiangqi Wu, Ruohan Peng, Jiawei Wang, Biao Sheng
Format:	Artigo
Sprog:	Inglês
Udgivet:	Frontiers Media S.A. 2025-10-01
Serier:	Frontiers in Sustainable Food Systems
Fag:	rural e-commerce e-commerce operations risk preference e-commerce models digital village
Online adgang:	https://www.frontiersin.org/articles/10.3389/fsufs.2025.1663106/full
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