The impact of risk preference on farmers’ e-commerce operations: evidence from rural China

IntroductionFarmers’ own risk attitudes are important for e-commerce operations and digital transformation of rural economy.MethodsBased on the 3,670 farmers data of China Rural Revitalization Survey, using binary logit model and mediation effect model, this paper discusses the impact of risk prefer...

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Hlavní autoři:	Hailan Qiu, Xiangqi Wu, Ruohan Peng, Jiawei Wang, Biao Sheng
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Frontiers Media S.A. 2025-10-01
Edice:	Frontiers in Sustainable Food Systems
Témata:	rural e-commerce e-commerce operations risk preference e-commerce models digital village
On-line přístup:	https://www.frontiersin.org/articles/10.3389/fsufs.2025.1663106/full
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