Archetypes in Today’s Advertising
This paper explores ancient myth and mythological figures in contemporary advertising as a means of communication with consumers. In a hermeneutical and analytical way, through psychologic and semiotic theories, we classify and analyze the most recurrent themes: mythical time; beauty and eternal you...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Alemão |
| Publicado em: |
“George Enescu” National University of Arts of Iași
2021-05-01
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| Colecção: | Anastasis: Research in Medieval Culture and Art |
| Assuntos: | |
| Acesso em linha: | https://anastasis-review.ro/wp-content/uploads/ARMCA-2021-VIII-1-12_Ioana-Aida-Furnica.pdf |
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