Archetypes in Today’s Advertising
This paper explores ancient myth and mythological figures in contemporary advertising as a means of communication with consumers. In a hermeneutical and analytical way, through psychologic and semiotic theories, we classify and analyze the most recurrent themes: mythical time; beauty and eternal you...
Tallennettuna:
| Päätekijä: | |
|---|---|
| Aineistotyyppi: | Artigo |
| Kieli: | Alemão |
| Julkaistu: |
“George Enescu” National University of Arts of Iași
2021-05-01
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| Sarja: | Anastasis: Research in Medieval Culture and Art |
| Aiheet: | |
| Linkit: | https://anastasis-review.ro/wp-content/uploads/ARMCA-2021-VIII-1-12_Ioana-Aida-Furnica.pdf |
| Tagit: |
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