Factors Influencing Consumers' Willingness to Pay for Pure Honey in Ibadan, Oyo State, Nigeria

The objective of this paper is to examine the factors influencing consumers' willingness to pay (WTP) for pure honey in Ibadan, Oyo State, Nigeria using appropriate standard methods of 266 consumers across ten marketplaces. Data collected show that the respondents are predominantly male consumers (...

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Hlavní autoři:	A. T. Kareem, T. F. Odusanya, J. O. Isola, A. S. Adisa
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Joint Coordination Centre of the World Bank assisted National Agricultural Research Programme (NARP) 2025-01-01
Edice:	Journal of Applied Sciences and Environmental Management
Témata:	willingness-to-pay; pure honey; consumer behaviour; product attributes; market dynamics
On-line přístup:	https://www.ajol.info/index.php/jasem/article/view/285535
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