Factors Influencing Consumers' Willingness to Pay for Pure Honey in Ibadan, Oyo State, Nigeria

The objective of this paper is to examine the factors influencing consumers' willingness to pay (WTP) for pure honey in Ibadan, Oyo State, Nigeria using appropriate standard methods of 266 consumers across ten marketplaces. Data collected show that the respondents are predominantly male consumers (...

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Detalhes bibliográficos

Principais autores:	A. T. Kareem, T. F. Odusanya, J. O. Isola, A. S. Adisa
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Joint Coordination Centre of the World Bank assisted National Agricultural Research Programme (NARP) 2025-01-01
coleção:	Journal of Applied Sciences and Environmental Management
Assuntos:	willingness-to-pay; pure honey; consumer behaviour; product attributes; market dynamics
Acesso em linha:	https://www.ajol.info/index.php/jasem/article/view/285535
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