Green Marketing Practices and Sustainability Performance of Manufacturing Firms: Evidence from Emerging Markets

This study investigates the relationship between green marketing practices and the sustainability performance of manufacturing firms in emerging markets. A self-administered questionnaire was used to collect data from 270 respondents, and the analysis was conducted using Smart PLS-SEM (version 4). T...

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Hlavní autor:	Derrick Nukunu Akude, John Kwame Akuma, Emmanuel Addai Kwaning and Kojo Agyekum Asiama
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Technoscience Publications 2025-03-01
Edice:	Nature Environment and Pollution Technology
Témata:	green marketing, green strategy, green internal marketing, environmental performance, social performance
On-line přístup:	https://neptjournal.com/upload-images/(1)D-1673.pdf
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