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Insurance company’s salespersons’ lead qualification skills and salespersons’ performance: moderated-mediation model of salespersons’ adaptive selling behavior and salespersons’ gender

This study aimed to discover the intervening role of Salesperson Adaptive Selling Behavior (SPASB) in the relationship between Salesperson Lead Qualification Skills (SPLQS) and Salesperson Performance (SP), in addition to the potential moderating effect of Salesperson Gender (SPG) on this relationsh...

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Principais autores: Mwesige Richard, Bonuke Ronald, Situma Claire, Kabasinguzi Brenda
Format: Artigo
Sprog:Inglês
Udgivet: Taylor & Francis Group 2024-12-01
Serier:Cogent Business & Management
Fag:
Salespersons’ gender
salespersons’ performance
salespersons’ lead qualification skills
salespersons’ adaptive selling behavior
insurance companies in Uganda
Business, Management and Accounting
Online adgang:https://www.tandfonline.com/doi/10.1080/23311975.2024.2421421
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