Unlocking sales potential: the influence of technology self-efficacy and lead qualification skills on adaptive selling behavior of salespersons in Uganda’s insurance firms

In the competitive landscape of the Ugandan insurance industry, salespersons’ effectiveness in adapting strategies to meet customer needs is crucial. This study explores the moderating role of Technology Self-Efficacy (TSE) in the link between salesperson Lead-Qualification Skills (LQS) and Adaptive...

תיאור מלא

מידע ביבליוגרפי

Principais autores:	Mwesige Richard, Kabasinguzi Brenda, Bonuke Ronald, Situma Claire
פורמט:	Artigo
שפה:	Inglês
יצא לאור:	Taylor & Francis Group 2025-12-01
סדרה:	Cogent Business & Management
נושאים:	Salesperson lead qualification skills technology self-efficacy adaptive selling behaviour insurance firms Uganda
גישה מקוונת:	https://www.tandfonline.com/doi/10.1080/23311975.2025.2552924
תגים:	הוספת תג אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!