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The Process by Which BTS’s Star Attributes Lead to Loyalty Through Global Fans’ Need Fulfillment and Satisfaction: Implications for Tourism Marketing

This study examines the psychological mechanisms through which BTS’s perceived star attributes—expertise, authenticity, likability, and similarity—influence fan loyalty within fandom-driven tourism. Anchored in activity theory and content theory of motivation, the proposed model identifies psycholog...

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Principais autores: Byung-ju An, Seung-hye Jung, Gui-ho Ahn, Joon-ho Kim
Formato: Artigo
Idioma:Inglês
Publicado em: MDPI AG 2025-07-01
coleção:Tourism and Hospitality
Assuntos:
BTS fandom
star attributes
psychological need fulfillment
emotional satisfaction
tourism loyalty
cultural branding
Acesso em linha:https://www.mdpi.com/2673-5768/6/3/126
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